You don’t need another diet—you need the right team in your corner. Our certified coaches specialize in women’s hormones, functional nutrition, and habits-based coaching. More than just nutrition coaches, we’re a supportive community where you’ll feel confident, motivated, and empowered every step of the way.
Smart & Simple is a team. Every coach here is credentialed, experienced, and trained to do the root-cause work that sets us apart. You get a coach who reads your full picture and digs in until she finds the real reason your body stopped responding. Not a script, and not another meal plan.
I was told it was just my age. It wasn’t.
I’m Andrea.
I built Smart & Simple for the woman who’s done everything right and still feels like her body quit on her. The one whose doctors run a couple of labs, tell her everything’s “normal,” and send her home while she knows something is off.
I know her because I was her.
In my 40s and early 50s, my own body stopped making sense. The weight, the exhaustion, the sleep, the mood swings. I went in for answers and got “it’s just your age.” “This is your new normal.” I have Hashimoto’s, and for years I was told to live with how I felt. I didn’t buy it then. I was right not to.
I spent years running a gym and coached the way so many still do: eat less, move more, here’s your plan, see you next week. For a lot of people, it worked.
But there was always a group it didn’t work for. Women who did everything I asked and still didn’t change. The old me might have said they weren’t trying hard enough. I’m glad I didn’t stop there.
Then it got personal.
My daughter was diagnosed with Hashimoto’s at 11, PCOS at 16, and endometriosis at 22. These are diagnoses most adults never face, and she was a kid. The PCOS is the condition the medical world just renamed PMOS, Polyendocrine Metabolic Ovarian Syndrome—the metabolic reality I’d been screaming about for years. Watching her get dismissed the same way I had lit a fire under me.
So I went deep.
Over years and hundreds of clients, I learned to read the labs their doctors dismissed, find the pattern everyone else missed, and build the strategy that finally made their effort pay off. I learned to prep them for their appointments, hand them the words to advocate for themselves, and help them find better doctors when they needed them.
That’s the work now.
Not another meal plan. The real answers, and a plan that fits your life so you can feel like yourself again.
You’re not broken. The system is. And we know how to work around it.
Certified through Precision Nutrition (Levels 1 and 2), Stacy Sims Menopause and Hormone Coaching, Girls Gone Strong Nutrition and Fitness, and MedFit Women’s Hormone and Fitness. Plus CrossFit Level 2, CrossFit Kids, and USAW Olympic Weightlifting from my years in the gym.
Kristen Bell, RD, Sports Nutritionist
I’m a Registered Dietitian and Sports Nutritionist with nearly 20 years of experience. I’ve coached a wide range of people: professional athletes sponsored by Red Bull North America, Major League Baseball and NBA players, and pro CrossFitters, all the way to everyday moms trying to lose the last 10 pounds and clients working through obesity. What I love is helping people reach their best performance, health, and recovery while building a calm, healthy relationship with food.
Competition has shaped my whole life. I’ve taken multiple first-place finishes in figure and strongwoman competitions, and I competed at the 2013 CrossFit Regional Games. I credit the same nutrition principles I coach every day for keeping me lean, injury-free, and able to bounce back stronger after having my own kids.
When I’m not coaching, I referee NCAA Division I women’s basketball across the country. I live in Peachtree City, Georgia, with my husband Dexter and our kids, Dom and Kira.
Jolene, MS, Human Nutrition & Functional Medicine
I came to this work through sport and medicine. I spent 16 years as a competitive gymnast, including Division 1 at Boise State, and that got me hooked on how nutrition drives performance. Then I spent 12 years as a nurse, where I saw up close what happens when health breaks down, and how often the real cause gets missed.
That’s what pulled me toward prevention and functional medicine. I hold a Master’s degree in Human Nutrition and Functional Medicine, plus certifications in nutrition and functional medicine nutrition, and I’ve spent the last five years coaching clients on the daily habits and the deeper health issues underneath them.
I bring my background in nursing, functional medicine, and seven years of CrossFit coaching into one whole-person approach: find the root cause, rebuild the foundation, and help you feel strong and steady for the long haul.
Maggie Minter, MS, Board-Certified Health & Wellness Coach
I came to this work the long way around.
I spent years in the horse world first, packing mules through the Montana wilderness and helping run an equine veterinary practice. Then, in my 40s, I rebuilt my own health and went back to school for a Master of Science in Nutrition and Human Performance.
I know what real change takes in midlife because I did it myself.
I work with women through perimenopause and the hormonal changes that come with it, helping them build strength, steady nutrition, and real confidence with habits that fit a real life instead of another quick fix.
I’m a lifelong athlete and CrossFit coach. I compete in triathlon, have completed two Ironman 70.3 races and a full marathon, and I’m currently training for a full Ironman.
Ann E. Delano, MS, NBC-HWC
I’m a Board-Certified Health and Wellness Coach with more than 20 years of experience helping people build habits that actually last. I hold a BS in Athletic Medicine, a BS in Health and Physical Education, and an MS in Health and Physical Education. I’m also a Precision Nutrition Level 1 and Level 2 Coach, a Certified Menopause Coaching Specialist, and an ACSM Autism Exercise Specialist, with years of work as an athletic trainer, personal trainer, and educator.
I’ve lived this too. I’m a lifelong athlete, and I’ve had PMOS and Hashimoto’s since my early 20s, so I know firsthand how hard it is to keep your health steady through every stage of life. That experience is exactly why I do this work. I’m especially driven to help women in perimenopause and postmenopause feel strong again as their hormones shift.
Outside of work, I make the most of life in Seattle: hiking, camping, waterskiing, and gardening. The rest of my time goes to keeping up with my husband and our two very busy sons.
Tammy Juco, BSc. (MLS), NBC-HWC
I’m a Board-Certified Health and Wellness Coach with a degree in Medical Laboratory Sciences and a Diploma in Fitness and Lifestyle Management. For 21 years I’ve helped women through every stage of hormonal change, from pre-natal all the way to menopause. I’ve worked with women balancing busy lives with healthy habits, women training for a specific event, and women just training for life.
My focus is perimenopause, menopause, and sleep health, because so much of how you feel comes back to how you’re recovering at night. Clients tell me I’m caring and compassionate, and also creative and solution-oriented when we hit something that won’t budge.
Outside of coaching, I’m a mom of two, a lover of all animals, and an avid hiker.
Most of our clients come to us worn out. They’ve tried every diet, drowned in conflicting advice, and started to wonder if something in their body is just broken.
Nothing’s broken. No one stopped to find the real reason it quit responding. And in your late 30s, 40s, and 50s, that reason is usually hormonal. The shifts of perimenopause and menopause change how your body handles food, sleep, stress, and weight, and most plans never account for it.
That’s where we start. Our coaching is personal and habits-based, built on a clear, step-by-step plan instead of another set of rules to white-knuckle. No quick fixes. No restrictions. We read your full picture, including the labs your doctor waved off, and we build around what’s actually driving the stall: your hormones, your metabolism, your sleep, your stress.
And it goes past food. We help you steady your hormones, sleep better, handle stress, and recover well, so you get your energy, your confidence, and your control back. For good.
No matter where you live, you can get coaching that fits your real life. Work with us virtually for full flexibility, or in person if you’re local and want the face-to-face connection. Either way, you get the same method, the same accountability, and the same coach in your corner. Not just for a few weeks. For life.
